Cors Trading Enterprise C. T. E

It's not so long ago that a product still had a life cycle. This came to an end at roughly the point where the next product's cycle began. As a result, the development of technology was smooth and fairly predictable.

But now things are very different. Innovations are coming thick and fast. And manufacturers don't wait until the demand for existing products starts to drop. On the contrary: The business world communicates fast, decides fast and consumes fast. So product use is correspondingly rapid, with this speed being boosted by short depreciation periods and flexible lease constructions. But the flip side of the technological race is an enormous amount of waste. This is expressed, for instance, in hardly-used products being phased out prematurely.

Strangely enough, today's technology doesn't dictate this situation at all. In fact, materials, designs and manufacture are considerably better than they used to be. The drive for efficiency has made modern products simple and rational, resulting in easy maintenance and repairs, which are often confined to the replacement of, integrated units.

Modern photocopiers provide a textbook example. They are soundly constructed and extremely dependable in use. But continual innovations lead to intriguing new options which dynamic salesmen con spotlight persuasively. As a result, the 'old' copier soon has to make way for its successor.

C. T. E. Has come up with an original response to this trend.