| Regina Food Industries |
AlMasreya Co. For Macaroni&Starches
Introduction
In 1988, Al Masreya Company for Macaroni&Starches(Regina)was established as a joint stock company, to produce high quality pasta made from 100% Pure Durum Wheat Semolina. At that time, market research proved an immense gap between supply and demand of high quality macaroni; it also proved the flourishing future of this industry with the new strict environmental regulations. Throughout the past decade, the management of the company was able to achieve remarkable success in the Egyptian food industry becoming a market leader. Regina captures almost 70% share of the local market of pasta produced from Semolina.
**Capital and Organizational structure:
Al Masreya shareholding structure is built upon a major shareholder, with a stake of approximately 73%. The remaining stake is distributed between the Commercial International Bank(CIB)with 15% stake and 8 shareholders with 12% stake. The company has 264 employees and average sales of L. E.60 Million(US$13Million).
**Products&Capacity
The company is specialized in producing all forms of high quality pasta(ofmore than 32 shapes) from fine durum wheat semolina. The company produces macaroni under a trademark(Regina)The factory facility is 14000 square meters divided among production floor, warehouse and other necessary facilities like quality control laboratories, management offices, water treatment and electrical facilities. The company has technical capacity to produce special kinds of pasta and these are:1) Regina Plus with added iron and lysine,2) Regina light: Pasta with very low calorie for weight loss programs and diabetics,3) Regina Veggie: Pasta with natural dried vegetables such as spinach, tomatoes and carrots.