| Rostoc Holdings |
Uzzi currently has an eau de toilette and deodorant spray available in two distinctive smells, nero and bianco(italianfor black and white).
Nero is a fresh, green, spicy woody and ambery fragrance.
The top notes consist of bergamot, lavender, galbanum and rosemary.
The heart notes consist of geranium, coriander, cypress and clary sage.
The base notes consist of oak moss, sandalwood and amber.
Bianco is a herbaceous, fresh, floral, spicy, mossy fragrance.
The top notes consist of petit grain, lavender, tarragon, and aldehydic.
The heart notes consist of carnation, rosewood, cinnamon and jasmine.
The base notes consist of tree moss, cedar wood, musk, honey, oak moss and sandalwood.
Product development is at an advanced stage for the launch of a shower gel, aftershave balm and body lotion.
It is also planned to launch uzzi girl perfumes for christmas 2005.
The uzzi unique selling proposition can be summarized as follows:
Uzzi products shall supply a best quality, long-lasting fragrance that appeals to the targeted niche market, at a competitive price.
The unique appeal shall be to the lifestyle of the customer uzzi is you
This message shall be core in all advertising and promotions.
Price
Our pricing structure is formulated around market related and aggressive competitive pricing, in order to create demand. The price structure of our products is significantly cheaper than current competitors whilst offering equivalent quality and a brand alternative to our customers.